The social customer: how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
Description
Includes anecdotes, case studies, and outside-the-box inspiration from branding innovators--ranging from upstart punk bands to absolute giants like Burger King and SAP--all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.--Book jacket.
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ISBN:
9780071759182
Staff View
Grouping Information
| Grouped Work ID | 044faafb-978c-c8cd-03ef-8e82862bfb17 |
|---|---|
| Grouping Title | social customer how brands can use social crm to acquire monetize and retain fans friends and followers |
| Grouping Author | adam metz |
| Grouping Category | book |
| Grouping Language | English (eng) |
| Last Grouping Update | 2024-03-22 19:30:13PM |
| Last Indexed | 2024-04-19 02:24:26AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Metz, Adam
author_display
Metz, Adam
available_at_aimslibrary
Aims Community College - Greeley
detailed_location_aimslibrary
Aims Greeley Circulation
display_description
Includes anecdotes, case studies, and outside-the-box inspiration from branding innovators--ranging from upstart punk bands to absolute giants like Burger King and SAP--all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.--Book jacket.
format_aimslibrary
Book
format_category_aimslibrary
Books
id
044faafb-978c-c8cd-03ef-8e82862bfb17
isbn
9780071759182
itype_aimslibrary
General Circulating
last_indexed
2024-04-19T08:24:26.855Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_aimslibrary
HF5415.5 .M485 2012
owning_library_aimslibrary
Aims Community College
owning_location_aimslibrary
Aims Community College - Greeley
primary_isbn
9780071759182
publishDate
2012
publisher
McGraw-Hill
recordtype
grouped_work
subject_facet
Branding (Marketing)
Customer relations -- Management
Customer relations -- Management
title_display
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
title_full
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz
title_short
The social customer
title_sub
how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
topic_facet
Branding (Marketing)
Customer relations
Management
Customer relations
Management
Solr Details Tables
item_details
| Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ils:.b64107929 | .i137482681 | Aims Greeley Circulation | HF5415.5 .M485 2012 | 1 | false | false | On Shelf | aigci |
record_details
| Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
|---|---|---|---|---|---|---|---|---|
| ils:.b64107929 | Book | Books | English | McGraw-Hill | [2012] | xxii, 279 pages : illustrations ; 24 cm |
scoping_details_aimslibrary
| Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ils:.b64107929 | .i137482681 | On Shelf | On Shelf | false | true | true | false | false | true | 188, 189, 190, 191 |
