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The social customer: how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

Book Cover
Average Rating
Author:
Publisher:
McGraw-Hill
Pub. Date:
[2012]
Language:
English
Description
Includes anecdotes, case studies, and outside-the-box inspiration from branding innovators--ranging from upstart punk bands to absolute giants like Burger King and SAP--all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.--Book jacket.
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ISBN:
9780071759182
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Grouping Information

Grouped Work ID044faafb-978c-c8cd-03ef-8e82862bfb17
Grouping Titlesocial customer how brands can use social crm to acquire monetize and retain fans friends and followers
Grouping Authoradam metz
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-08-27 18:48:00PM
Last Indexed2022-09-27 05:20:12AM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Metz, Adam
author_display
Metz, Adam
available_at_aimslibrary
Aims Community College - Greeley
detailed_location_aimslibrary
Aims Greeley Circulation
display_description
Includes anecdotes, case studies, and outside-the-box inspiration from branding innovators--ranging from upstart punk bands to absolute giants like Burger King and SAP--all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.--Book jacket.
format_aimslibrary
Book
format_category_aimslibrary
Books
id
044faafb-978c-c8cd-03ef-8e82862bfb17
isbn
9780071759182
itype_aimslibrary
General Circulating
last_indexed
2022-09-27T11:20:12.641Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_aimslibrary
HF5415.5 .M485 2012
owning_library_aimslibrary
Aims Community College
owning_location_aimslibrary
Aims Community College - Greeley
primary_isbn
9780071759182
publishDate
2012
publisher
McGraw-Hill
recordtype
grouped_work
subject_facet
Branding (Marketing)
Customer relations -- Management
title_display
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
title_full
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz
title_short
The social customer
title_sub
how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
topic_facet
Branding (Marketing)
Customer relations
Management

Solr Details Tables

item_details

Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent URLDetailed StatusLast CheckinLocation
ils:.b64107929.i137482681Aims Greeley CirculationHF5415.5 .M485 20121falsefalseOn Shelfaigci

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
ils:.b64107929BookBooksEnglishMcGraw-Hill[2012]xxii, 279 pages : illustrations ; 24 cm

scoping_details_aimslibrary

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b64107929.i137482681On ShelfOn Shelffalsetruetruefalsefalsetrue188, 189, 190, 191