Brand relevance: making competitors irrelevant
Author:
Publisher:
Jossey-Bass
Publication Date:
[2011]
Edition:
1st ed
Language:
English
Description
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--
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Contributors:
ISBN:
9780470613580
9781663708885
9780470922613
9780470922606
9780470922590
9781663708885
9780470922613
9780470922606
9780470922590
Staff View
Grouping Information
Grouped Work ID | 219c83bc-f019-8729-d8f1-629c9917f20d |
---|---|
Grouping Title | brand relevance making competitors irrelevant |
Grouping Author | david a aaker |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-06-30 04:57:08AM |
Last Indexed | 2024-07-26 23:44:08PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Ashby, Mark
author
Aaker, David A.
author2-role
Ashby, Mark
ProQuest (Firm)
ProQuest (Firm)
author_display
Aaker, David A.
available_at_aimslibrary
Aims Community College - Greeley
detailed_location_aimslibrary
Aims Greeley Circulation
display_description
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--
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Book
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Books
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219c83bc-f019-8729-d8f1-629c9917f20d
isbn
9780470613580
9780470922590
9780470922606
9780470922613
9781663708885
9780470922590
9780470922606
9780470922613
9781663708885
itype_aimslibrary
General Circulating
last_indexed
2024-07-27T05:44:08.433Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_aimslibrary
HD69.B7 A21535 2011
owning_library_aimslibrary
Aims Community College
owning_location_aimslibrary
Aims Community College - Greeley
primary_isbn
9780470613580
publishDate
2011
2020
2020
publisher
Ascent Audio
John Wiley & Sons, Incorporated
Jossey-Bass
John Wiley & Sons, Incorporated
Jossey-Bass
recordtype
grouped_work
series
Jossey-Bass business and management
series_with_volume
Jossey-Bass business and management|
subject_facet
Brand name products
Branding (Marketing)
Business
Electronic books
Nonfiction
Technological innovations
Branding (Marketing)
Business
Electronic books
Nonfiction
Technological innovations
title_display
Brand relevance : making competitors irrelevant
title_full
Brand Relevance : Making Competitors Irrelevant Aaker, David A.
Brand relevance : making competitors irrelevant / David A. Aaker
Brand relevance [electronic resource] : Making competitors irrelevant. David A Aaker
Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker
Brand relevance : making competitors irrelevant / David A. Aaker
Brand relevance [electronic resource] : Making competitors irrelevant. David A Aaker
Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker
title_short
Brand relevance
title_sub
making competitors irrelevant
topic_facet
Brand name products
Branding (Marketing)
Business
Nonfiction
Technological innovations
Branding (Marketing)
Business
Nonfiction
Technological innovations
Solr Details Tables
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record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ebraryccu:EBC644830 | eBook | eBook | 1st ed | English | Jossey-Bass | c2011 | xvi, 381 p. : ill. | |
proquestebookwestern:EBC644830 | eBook | eBook | 1st ed | English | John Wiley & Sons, Incorporated | 2011 | 1 online resource (402 pages) | |
overdrivecmc:ODN0005845013 | eAudiobook | Audio Books | Unabridged | English | Ascent Audio | 2020 | 1 online resource (14 audio files) : digital | |
ils:.b64106627 | Book | Books | 1st ed | English | Jossey-Bass | [2011] | xvi, 381 pages : illustrations ; 24 cm. |
scoping_details_aimslibrary
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