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Brand relevance: making competitors irrelevant

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--
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ISBN:
9780470613580
9781663708885
9780470922613
9780470922590
9780470922606
Staff View

Grouping Information

Grouped Work ID219c83bc-f019-8729-d8f1-629c9917f20d
Grouping Titlebrand relevance making competitors irrelevant
Grouping Authordavid a aaker
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-09-14 20:02:01PM
Last Indexed2022-09-25 03:27:59AM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Ashby, Mark
author
Aaker, David A.
author2-role
Ashby, Mark
ProQuest (Firm)
hoopla digital
author_display
Aaker, David A.
available_at_aimslibrary
Aims Community College - Greeley
detailed_location_aimslibrary
Aims Greeley Circulation
display_description
"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"--
format_aimslibrary
Book
eAudiobook
format_category_aimslibrary
Audio Books
Books
eBook
id
219c83bc-f019-8729-d8f1-629c9917f20d
isbn
9780470613580
9780470922590
9780470922606
9780470922613
9781663708885
itype_aimslibrary
General Circulating
last_indexed
2022-09-25T09:27:59.604Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_aimslibrary
HD69.B7 A21535 2011
owning_library_aimslibrary
Aims Community College
owning_location_aimslibrary
Aims Community College - Greeley
primary_isbn
9780470613580
publishDate
2011
2020
publisher
Ascent Audio
Gildan Media
John Wiley & Sons, Incorporated
Jossey-Bass
recordtype
grouped_work
series
Jossey-Bass business and management
series_with_volume
Jossey-Bass business and management|
subject_facet
Brand name products
Branding (Marketing)
Business
Electronic books
Nonfiction
Technological innovations
title_display
Brand relevance : making competitors irrelevant
title_full
Brand Relevance : Making Competitors Irrelevant Aaker, David A.
Brand relevance : making competitors irrelevant / David A. Aaker
Brand relevance : making competitors irrelevant [electronic resource] / David A. Aaker
Brand relevance [electronic resource] : Making competitors irrelevant. David A Aaker
Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker
title_short
Brand relevance
title_sub
making competitors irrelevant
topic_facet
Brand name products
Branding (Marketing)
Business
Nonfiction
Technological innovations

Solr Details Tables

item_details

Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent URLDetailed StatusLast CheckinLocation
ebraryccu:EBC644830EBC644830Ebrary (CCU)Online Ebrary (CCU)eBookeBook1falsetrueEbrary (CCU)https://ebookcentral.proquest.com/lib/cochristuniv-ebooks/detail.action?docID=644830Available OnlineEbrary (CCU)
proquestebookwestern:EBC644830EBC644830ProQuest Ebook Central (Western)Online ProQuest Ebook Central (Western)eBookeBook1falsetrueProQuest Ebook Central (Western)https://ebookcentral.proquest.com/lib/wscc-ebooks/detail.action?docID=644830Available OnlineProQuest Ebook Central (Western)
hoopla:MWT13770765Online Hoopla CollectionOnline HooplaeAudiobookAudio Books1falsetrueHooplahttps://www.hoopladigital.com/title/13770765?utm_source=MARCAvailable Online
overdrivecmc:ODN0005845013ODN0005845013Overdrive (CMC)Online Overdrive (CMC)eAudiobookAudio Books1falsetrueOverdrive (CMC)http://link.overdrive.com/?websiteID=162&titleID=5845013Available OnlineOverdrive (CMC)
ils:.b64106627.i137478252Aims Greeley CirculationHD69.B7 A21535 20111falsefalseOn Shelfaigci

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
ebraryccu:EBC644830eBookeBook1st edEnglishJossey-Bassc2011xvi, 381 p. : ill.
proquestebookwestern:EBC644830eBookeBook1st edEnglishJohn Wiley & Sons, Incorporated20111 online resource (402 pages)
hoopla:MWT13770765eAudiobookAudio BooksUnabridgedEnglishAscent Audio20201 online resource (1 audio file (11hr., 50 min.)) : digital.
overdrivecmc:ODN0005845013eAudiobookAudio BooksUnabridgedEnglishGildan Media20201 online resource (14 audio files) : digital
ils:.b64106627BookBooks1st edEnglishJossey-Bass[2011]xvi, 381 pages : illustrations ; 24 cm.

scoping_details_aimslibrary

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
hoopla:MWT13770765Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse
ils:.b64106627.i137478252On ShelfOn Shelffalsetruetruefalsefalsetrue188, 189, 190, 191