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Do good: embracing brand citizenship to fuel both purpose and profit

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Publisher:
AMACOM, American Management Association
Publication Date:
[2018]
Language:
English

Description

Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts. -- Provided by publisher.

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Contributors:
ISBN:
9780814438398
9781469008028
9780814438404

Staff View

Grouping Information

Grouped Work IDa7cf6a09-3a57-2fa8-cb7e-fe364cf15806
Grouping Titledo good embracing brand citizenship to fuel both purpose and profit
Grouping Authoranne bahr thompson
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2025-01-20 05:55:41AM
Last Indexed2025-02-09 21:16:13PM

Solr Fields

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Gavin, Marguerite
author
Thompson, Anne Bahr
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Gavin, Marguerite
author_display
Thompson, Anne Bahr
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Aims Community College - Greeley
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Aims Greeley Circulation
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Good works are no longer optional. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia's profits have climbed year after year even as it funnels heavy investments into sustainability. And it's not just millennials rewarding companies with causes. In every age group, people commit to brands that show good citizenship. From CVS's destocking cigarettes to Chipotle's ethical sourcing, people want to see fair employment practices, social responsibility, and charitable giving-and they quickly call out negligence. Based on extensive research with thousands of consumers, Do Good documents this sea change and explains how to embed social consciousness into a company's DNA. Packed with examples and original data, the five-step model highlights the new rules of business: * TRUST: Deliver on promises * ENRICHMENT: Make daily life easier or more inspiring * RESPONSIBILITY: Treat people and the environment with respect * COMMUNITY: Mirror values shared by customers, employees, and partners * CONTRIBUTION: Make a difference in the world. Buyers today demand more than half-hearted pledges. By actively linking great brands with higher purposes, companies capture both markets and hearts. -- Provided by publisher.
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a7cf6a09-3a57-2fa8-cb7e-fe364cf15806
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9781469008028
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General Circulating
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2025-02-10T04:16:13.167Z
lexile_score
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literary_form
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literary_form_full
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Aims Community College
owning_location_aimslibrary
Aims Community College - Greeley
primary_isbn
9780814438398
publishDate
2017
2018
publisher
AMACOM
AMACOM, American Management Association
Your Coach Digital
recordtype
grouped_work
subject_facet
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
Branding (Marketing)
Business
Citizenship
Corporate image
Electronic books
Entreprises -- Image
Entreprises -- Responsabilité sociale
Nonfiction
Social responsibility of business
Sociology
Stratégie de marque
branding
corporate image
title_display
Do good : embracing brand citizenship to fuel both purpose and profit
title_full
Do good : embracing brand citizenship to fuel both purpose and profit / Anne Bahr Thompson
Do good [electronic resource] : Embracing brand citizenship to fuel both purpose and profit. Anne Bahr Thompson
title_short
Do good
title_sub
embracing brand citizenship to fuel both purpose and profit
topic_facet
BUSINESS & ECONOMICS
Branding (Marketing)
Business
Citizenship
Corporate image
Entreprises
Image
Industrial Management
Management
Management Science
Nonfiction
Organizational Behavior
Responsabilité sociale
Social responsibility of business
Sociology
Stratégie de marque
branding
corporate image

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ebscoccu:ocn998753827ocn998753827Ebsco (CCU)Online Ebsco (CCU)eBookeBook1falsetrueEbsco (CCU)http://ezproxy.ccu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1521950Available OnlineEbsco (CCU)
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fortlewisebscoebooksub:ocn998753827eBookeBookEnglishAMACOM[2018]1 online resource (vii, 294 pages) : illustrations
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overdrivecmc:ODN0003608573eAudiobookAudio BooksUnabridgedEnglishYour Coach Digital20171 online resource (12 audio files) : digital
ebscoccu:ocn998753827eBookeBookEnglishAMACOM[2018]1 online resource (vii, 294 pages) : illustrations
ebscoacademiccmc:ocn998753827eBookeBookEnglishAMACOM[2018]1 online resource (vii, 294 pages) : illustrations

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