"Recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring ... reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned mini-skirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most popular smartphone"--