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Generation ageless: how baby boomers are changing the way we live today--and they're just getting started

Book Cover
Average Rating
Publisher:
Collins
Pub. Date:
2007
Edition:
1st ed
Language:
English
Description
Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age–less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age–less Boomers expect another twenty or thirty years of impact and influence—albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
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Contributors:
ISBN:
9780061128981
9780061744150
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Grouping Information

Grouped Work IDcb754e53-60d1-aa30-9e4a-6a2d7787b9af
Grouping Titlegeneration ageless how baby boomers are changing the way we live today and they re just getting started
Grouping Authorj walker smith
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-02-04 14:30:11PM
Last Indexed2024-02-21 01:46:35AM

Solr Fields

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accelerated_reader_reading_level
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auth_author2
Clurman, Ann
author
Smith, J. Walker
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Clurman, Ann
author_display
Smith, J. Walker
available_at_aimslibrary
Aims Community College - Greeley
detailed_location_aimslibrary
Aims Greeley Circulation
display_description
Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age of retirement, but is in no mood to slow down. Learn how to market, sell to, do business with, or just understand this remarkable generation, from Yankelovich, Inc., the organization that knows them better than anyone else. Yankelovich actually coined the term "Baby Boomer" back in the late 1960s, when they first started collecting data on this influential generation. Now, more than thirty years later, they have the most complete information on Boomers ever assembled. And they have put it all together in this groundbreaking look at America's largest and most powerful generation. In Generation Ageless, Yankelovich president J. Walker Smith, Ph.D., and senior partner Ann Clurman, Boomers themselves, dig deep into what makes this generation tick. With fresh, original data and a wide-ranging look at everything about Boomers, they dissect Boomers into six major segments—Straight Arrows, Due Diligents, Maximizers, Sideliners, Diss/Contenteds, and Re-Activists—to provide new insights into the world's most talked-about generation. The results show key imperatives invaluable to anyone selling a product, service, or idea to this 78-million strong group. Boomers are the dominant generation in America. Their values and aspirations set the tone for everyone. Advances in medicine and health mean that this youth-obsessed generation is now focused on an everlasting prime of life. They are literally middle age–less: holding onto their position at the top of the pyramid for as long as possible, and not fading away to their golden years. Today's fifty- and sixty-year-old Boomers are not eagerly anticipating lives of disengaged retirement. Instead, middle age–less Boomers expect another twenty or thirty years of impact and influence—albeit in a variety of ways reflective of a surfeit of agendas and ambitions they have yet to fulfill.
format_aimslibrary
Book
format_category_aimslibrary
Books
id
cb754e53-60d1-aa30-9e4a-6a2d7787b9af
isbn
9780061128981
9780061744150
itype_aimslibrary
General Circulating
last_indexed
2024-02-21T08:46:35.591Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_aimslibrary
HN59.2 .S583 2007
owning_library_aimslibrary
Aims Community College
owning_location_aimslibrary
Aims Community College - Greeley
primary_isbn
9780061128981
publishDate
2007
2009
publisher
Collins
recordtype
grouped_work
subject_facet
Baby boom generation -- Retirement -- United States
Baby boom generation -- United States
Baby boom generation -- United States -- Attitudes
Baby boom generation -- United States -- Economic conditions
Business
Electronic books
Nonfiction
title_display
Generation ageless : how baby boomers are changing the way we live today--and they're just getting started
title_full
Generation ageless : how baby boomers are changing the way we live today--and they're just getting started / J. Walker Smith and Ann Clurman
Generation ageless [electronic resource] : How baby boomers are changing the way we live today...and they're just getting started. J. Walker Smith
title_short
Generation ageless
title_sub
how baby boomers are changing the way we live today--and they're just getting started
topic_facet
Attitudes
Baby boom generation
Business
Economic conditions
Nonfiction
Retirement

Solr Details Tables

item_details

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ils:.b64099660.i137453425Aims Greeley CirculationHN59.2 .S583 20071falsefalseOn Shelfaigci
overdrivecmc:ODN0000142886ODN0000142886Overdrive (CMC)Online Overdrive (CMC)eBookeBook1falsetrueOverdrive (CMC)http://link.overdrive.com/?websiteID=162&titleID=142886Available OnlineOverdrive (CMC)

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
ils:.b64099660BookBooks1st edEnglishCollins2007xxxiv, 286 pages : illustrations ; 24 cm
overdrivecmc:ODN0000142886eBookeBookEnglish20091 online resource

scoping_details_aimslibrary

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b64099660.i137453425On ShelfOn Shelffalsetruetruefalsefalsetrue188, 189, 190, 191