Advertising
(Book)
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Citations
Espejo, R. (2010). Advertising. Detroit, Greenhaven Press.
Chicago / Turabian - Author Date Citation (style guide)Espejo, Roman, 1977-. 2010. Advertising. Detroit, Greenhaven Press.
Chicago / Turabian - Humanities Citation (style guide)Espejo, Roman, 1977-, Advertising. Detroit, Greenhaven Press, 2010.
MLA Citation (style guide)Espejo, Roman. Advertising. Detroit, Greenhaven Press, 2010.
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Record Information
Last Sierra Extract Time | Dec 08, 2024 01:16:28 PM |
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Last File Modification Time | Dec 08, 2024 01:16:54 PM |
Last Grouped Work Modification Time | Dec 08, 2024 01:16:34 PM |
MARC Record
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005 | 20100625172954.0 | ||
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049 | |a HDXA | ||
050 | 0 | 0 | |a HF5831 |b .A342 2010 |
082 | 0 | 0 | |a 659.1 |2 22 |
245 | 0 | 0 | |a Advertising / |c Roman Espejo, book editor. |
264 | 1 | |a Detroit : |b Greenhaven Press, |c [2010] | |
264 | 4 | |c ©2010 | |
300 | |a 207 pages : |b illustrations ; |c 23 cm. | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a unmediated |b n |2 rdamedia | ||
338 | |a volume |b nc |2 rdacarrier | ||
385 | |n age |a Children |2 lcdgt | ||
490 | 1 | |a Opposing viewpoints series | |
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Advertising benefits consumers / Winston Fletcher -- Advertising is too pervasive / Lucas Conley -- Many advertisements are sexist / Portia -- Many allegedly sexist advertisements were created by women / Joy Parks -- Cause marketing is beneficial / Richard Westlund -- Cause marketing is not beneficial / Anne Kingston -- Advertising is harmful to children / Diane E. Levin -- The fears of advertising's effects on children are exaggerated / Karen Sternheimer -- Children are overexposed to alcohol advertising / David Jernigan -- Alcohol advertising does not target children / Trevor Butterworth and Rebecca Goldin -- Political advertising is becoming increasingly negative / June Kronholz -- Negative political advertising is necessary / David Mark -- Candidates should be given free airtime / Marj Halperin -- Candidates should not be given free airtime / Bob Priddy -- Advertising is failing / Douglas Haddow -- The future of advertising is the internet / Alison Overholt -- Product placement is becoming more sophisticated / Brian Stelter -- Product placement is becoming too ubiquitous / Alicia Rebensdorf. | |
650 | 0 | |a Advertising |0 https://id.loc.gov/authorities/subjects/sh85001086 |x Moral and ethical aspects |0 https://id.loc.gov/authorities/subjects/sh00006099 |v Juvenile literature. |0 https://id.loc.gov/authorities/subjects/sh99001674 | |
650 | 0 | |a Advertising |x Social aspects |0 https://id.loc.gov/authorities/subjects/sh85001172 |v Juvenile literature. |0 https://id.loc.gov/authorities/subjects/sh99001674 | |
655 | 7 | |a Literature. |2 lcgft |0 https://id.loc.gov/authorities/genreForms/gf2014026415 | |
700 | 1 | |a Espejo, Roman, |d 1977- |0 https://id.loc.gov/authorities/names/n2001094323 | |
830 | 0 | |a Opposing viewpoints series (Unnumbered) |0 https://id.loc.gov/authorities/names/n83729248 | |
907 | |a .b29994639 | ||
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948 | |a MARCIVE Comp, 2018.05 | ||
948 | |a MARCIVE August, 2017 | ||
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