Advertising photography: a straightforward guide to a complex industry
(Book)
Author:
Contributors:
Published:
Boston, MA : Thomson Course Technology, [2008].
Format:
Book
ISBN:
1598634062, 9781598634068
Physical Desc:
xiii, 241 pages : illustrations (some color) ; 19 x 24 cm
Status:
Aims Greeley Circulation
TR690.4 .L46 2008
Description
Description not provided
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Call Number
Status
Aims Greeley Circulation
TR690.4 .L46 2008
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Language:
Unknown
Notes
General Note
Includes index.
Citations
APA Citation (style guide)
Lesko, L., & Lane, B. (2008). Advertising photography: a straightforward guide to a complex industry. Boston, MA, Thomson Course Technology.
Chicago / Turabian - Author Date Citation (style guide)Lesko, Lou and Bobbi. Lane. 2008. Advertising Photography: A Straightforward Guide to a Complex Industry. Boston, MA, Thomson Course Technology.
Chicago / Turabian - Humanities Citation (style guide)Lesko, Lou and Bobbi. Lane, Advertising Photography: A Straightforward Guide to a Complex Industry. Boston, MA, Thomson Course Technology, 2008.
MLA Citation (style guide)Lesko, Lou. and Bobbi Lane. Advertising Photography: A Straightforward Guide to a Complex Industry. Boston, MA, Thomson Course Technology, 2008.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
267e21b6-3add-932a-4835-ef451e196590
Record Information
| Last Sierra Extract Time | Jan 20, 2025 05:41:22 AM |
|---|---|
| Last File Modification Time | Jan 20, 2025 05:41:38 AM |
| Last Grouped Work Modification Time | Jan 20, 2025 05:41:28 AM |
MARC Record
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| 050 | 0 | 0 | |a TR690.4 |b .L46 2008 |
| 082 | 0 | 4 | |a 770.232 |
| 100 | 1 | |a Lesko, Lou. |0 https://id.loc.gov/authorities/names/n2008001864 | |
| 245 | 1 | 0 | |a Advertising photography : |b a straightforward guide to a complex industry / |c by Lou Lesko ; with Bobbi Lane. |
| 264 | 1 | |a Boston, MA : |b Thomson Course Technology, |c [2008] | |
| 264 | 4 | |c ©2008 | |
| 300 | |a xiii, 241 pages : |b illustrations (some color) ; |c 19 x 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction -- 1. Getting started -- Getting an education and finding your genre -- I'm just working here to pay my bills -- Where to work until you're really working -- Working as a photographer -- Working in a rental house -- Working in a lab -- Assisting -- Getting into the zone -- It's okay if they don't like you, as long as they don't hate you -- Getting noticed -- How I got started -- So how do you get started? -- Start locally, think globally -- Traps to avoid -- Spotlight shooter : Michele Clement -- 2. The players -- Wackadoo -- The client -- The agency -- The creative director -- The art directors -- The art buyers -- The writers -- The account executive -- The ad campaign -- Looking for the messenger -- I dunno, what do you think? -- Don't count your chickens -- Okay, now what do you really think? -- Celebrate immediately -- Are your ears burning? -- The bottom line -- Celebrate immediately, part II -- Spotlight shooter : Brie Childers -- 3. The structure of a bid -- Bid versus estimate -- Bid/estimate terms -- Usage licenses -- Usage licenses adapted for the Web -- Get the balance right -- Invoice terms -- Terms and conditions -- Structure of a bid -- Fees -- School of thought A : combine the creative fees and usage fees -- School of thought B : separate your creative fee from your usage fees -- Other fees to consider -- Expenses -- Bidding below the belt -- Anthony's digital solution (DSF) -- Talent fees -- The paper trail -- Spotlight shooter : John Lund -- 4. Bid psychology -- The comparative versus competitive bid -- Determining a fair bid -- How much am I worth? -- Money, money, everywhere -- The most amazing thing of all, I get paid for doing this -- Six steps of self-worth -- Help with pricing -- Don't ask me about the numbers -- Bidding consultants -- It's bound to happen -- Spotlight Shooter : Bill Sumner -- | |
| 505 | 0 | |a 5. The bid revision -- Listen to the client -- Try to leave your money alone -- Working the numbers and eating well -- How Much is that gear really going to cost me? -- Hard to soft -- Shop around -- Don't get caught -- A la carte -- Last resort tactics -- Killing line items -- Make sure the client is educated -- Touching your fees -- A word about padding your bid -- Walk away! -- Spotlight shooter : Gil Smith -- 6. When the job awards -- Bureaucracy and paperwork -- Terms and conditions -- Getting your advance -- Issues to settle before pre-production -- Have a credit card (with room) -- You need insurance to rent equipment, studios, cars, and get location permits -- You need petty cash -- A good head on your shoulders -- Spotlight shooter : Cig Harvey -- 7. Pre-production -- Casting -- Casting from cards -- Taking it to the street -- That's gonna cost extra -- The go see -- Talent availability -- Location, location, location -- No insurance, no permit -- Crewing up -- Prep and wrap -- You'll have to talk to my agency --Locking things up -- 24 hours before the shoot -- Spotlight shooter : Mark Leet -- 8. The shoot -- Shoot, day 1 -- Shoot, day 2 -- Calling the wrap -- Running a set -- Let me give that a try -- Wanna talk about it? -- Let me tell you why I've asked you all here today -- Hire good captains -- Hire good lieutenants -- One voice to rule them all -- Sometimes you have to be a jerk -- I want to be alone -- Style breeds success -- Spotlight shooter : Caren Alpert -- 9. Post-production and delivery -- Are you a post-production photographer or not? -- Delivery methods -- FTP -- Hard drives -- Online storage services -- It absolutely positively has to be there -- Invoicing -- Check your work -- Include all the required information only -- Late fees and collecting your money -- Be nice, it's not their fault -- When the money's not there -- Spotlight shooter : Mark Leibowitz -- | |
| 505 | 0 | |a 10. Cash flow and good business practices -- Waste not, want not -- I'll pay you back on the second Tuesday of next week -- Creative financing or financing for creatives -- Everything is negotiable, vendors --Everything is negotiable, clients -- Know where you stand -- Six tips for optimizing cash flow -- Managing your money -- Good business practices -- Checks and balances -- Test your people -- Be cool, there's a solution -- Take care of your people -- Pay quickly -- Be bold, then follow through -- Setting up shop--basic advice for starting your business -- Spotlight shooter : Paul Elledge -- 11. Sex, money, and drama -- My first magazine cover shoot -- Blah, blah, blah -- What? -- Was I really that bad? -- Politics happen -- What they don't know can't come back and bite you -- Keep your mouth shut -- Be aware of how you are seen -- Be aware of your dramatic actions -- Money, money, money -- When do you fight, and when do you walk away? -- Occasionally, you get a bone -- Spotlight shooter : Anthony Nex -- 12. It's all in your head -- What do you do all day? -- Avoiding the freelance pitfalls -- Pitfall : shooting everything except what you need -- Pitfall : soon I'll be an expert -- Pitfall : well, now that it's Thursday -- Pitfall : the meetings -- Pitfall : your portfolio is still not done -- Time management for the Bohemian -- The dreaded to-do list -- So what do you put on the to-do list? -- Technology stress -- Any given Monday -- The sign of the times -- Give it to me straight, doc -- Walking and chewing gum, and printing pictures, and answering email, and buying plane tickets -- That sure is a big toolkit -- Hope on the horizon -- Your ego -- Open your mind -- Spotlight shooter : Ross Pelton -- 13. Brand identity -- Oh look, it's a brand -- Remember, it's still about the work -- Try it yourself first -- The primary element--the logo -- When are you done? -- The secondary element--the color palette -- Bringing it together -- Change is good? -- Change is bad? -- Complete makeover -- Staying relevant -- The art of reinvention -- 14. That's a wrap! -- War zone -- Dark, beautiful, and useless -- Brazil -- Could you repeat that? -- If you do this for me, the reward will be -- That's a wrap -- Index. | |
| 650 | 0 | |a Advertising photography. |0 https://id.loc.gov/authorities/subjects/sh85101263 | |
| 650 | 0 | |a Photography |x Business methods. |0 https://id.loc.gov/authorities/subjects/sh85101215 | |
| 700 | 1 | |a Lane, Bobbi. |0 https://id.loc.gov/authorities/names/n2003009887 | |
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