The social customer: how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
(Book)
Author:
Published:
New York : McGraw-Hill, [2012].
Format:
Book
ISBN:
9780071759182 (hardback : acid-free paper), 0071759182 (hardback : acid-free paper)
Physical Desc:
xxii, 279 pages : illustrations ; 24 cm
Status:
Aims Greeley Circulation
HF5415.5 .M485 2012
Description
Includes anecdotes, case studies, and outside-the-box inspiration from branding innovators--ranging from upstart punk bands to absolute giants like Burger King and SAP--all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.--Book jacket.
Copies
Location
Call Number
Status
Aims Greeley Circulation
HF5415.5 .M485 2012
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Language:
English
Notes
General Note
Includes index.
Bibliography
Includes bibliographical references and index.
Description
Includes anecdotes, case studies, and outside-the-box inspiration from branding innovators--ranging from upstart punk bands to absolute giants like Burger King and SAP--all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.--Book jacket.
Citations
APA Citation (style guide)
Metz, A. (2012). The social customer: how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers. New York, McGraw-Hill.
Chicago / Turabian - Author Date Citation (style guide)Metz, Adam. 2012. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. New York, McGraw-Hill.
Chicago / Turabian - Humanities Citation (style guide)Metz, Adam, The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. New York, McGraw-Hill, 2012.
MLA Citation (style guide)Metz, Adam. The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. New York, McGraw-Hill, 2012.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
044faafb-978c-c8cd-03ef-8e82862bfb17
Record Information
| Last Sierra Extract Time | Mar 22, 2024 07:30:07 PM |
|---|---|
| Last File Modification Time | Mar 22, 2024 07:30:31 PM |
| Last Grouped Work Modification Time | Mar 22, 2024 07:30:13 PM |
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| 245 | 1 | 4 | |a The social customer :|b how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers /|c Adam Metz. |
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| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The brand as a social object and the business case for social CRM -- The 'how" and "where" of engagement and the four social customer scenarios -- Social customer relationship management -- Social customer insights and an introduction to the 23 use cases of social CRM -- Social marketing -- Social sales -- Social support -- Social innovation and product development -- Collaboration -- Seamless customer experience -- Metrics and rationale -- The methodology -- Social CRM strategy -- Misunderstandings and failures in social CRM -- The 98 percent customer management model -- Social customer analytics : how to tell if your team's doing it right -- Work flows and escalation paths -- Social advertising, the social/mobile platform, and integration with retail -- The social customer and the law -- Consumer trust and ethics -- International feel. | |
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| 650 | 0 | |a Customer relations|x Management.|0 https://id.loc.gov/authorities/subjects/sh2007005453 | |
| 650 | 0 | |a Branding (Marketing)|0 https://id.loc.gov/authorities/subjects/sh2007006470 | |
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