Upside: profiting from the profound demographic shifts ahead
(Book)
Author:
Contributors:
Moye, M. J., author.
Published:
New York, NY : AMACOM, American Management Association, [2017].
Format:
Book
ISBN:
9780814434697, 081443469X
Physical Desc:
xi, 276 pages : illustrations, charts ; 24 cm
Status:
Aims Greeley Circulation
HF5415.127 .G763 2017
Description
"Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesises reams of data to show how generations impact markets and economies, and how to target promising trends."--Provided by publisher.
Copies
Location
Call Number
Status
Aims Greeley Circulation
HF5415.127 .G763 2017
On Shelf
More Copies In Prospector
Loading Prospector Copies...
More Details
Language:
Unknown
Notes
Bibliography
Includes bibliographical references (pages 265-268) and index.
Description
"Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesises reams of data to show how generations impact markets and economies, and how to target promising trends."--Provided by publisher.
Citations
APA Citation (style guide)
Gronbach, K. W., & Moye, M. J. (2017). Upside: profiting from the profound demographic shifts ahead. AMACOM, American Management Association.
Chicago / Turabian - Author Date Citation (style guide)Gronbach, Kenneth W. and M. J., Moye. 2017. Upside: Profiting From the Profound Demographic Shifts Ahead. AMACOM, American Management Association.
Chicago / Turabian - Humanities Citation (style guide)Gronbach, Kenneth W. and M. J., Moye, Upside: Profiting From the Profound Demographic Shifts Ahead. AMACOM, American Management Association, 2017.
MLA Citation (style guide)Gronbach, Kenneth W., and M. J. Moye. Upside: Profiting From the Profound Demographic Shifts Ahead. AMACOM, American Management Association, 2017.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
ddaad156-e63a-05e0-e401-05fe8512d191
Record Information
| Last Sierra Extract Time | Mar 02, 2025 12:43:07 PM |
|---|---|
| Last File Modification Time | Mar 02, 2025 12:43:21 PM |
| Last Grouped Work Modification Time | Mar 02, 2025 12:43:14 PM |
MARC Record
| LEADER | 04400cam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | 964383881 | ||
| 003 | OCoLC | ||
| 005 | 20190429094510.0 | ||
| 008 | 170105s2017 nyuad b 001 0 eng | ||
| 010 | |a 2016044183 | ||
| 020 | |a 9780814434697 |q (hardcover) | ||
| 020 | |a 081443469X |q (hardcover) | ||
| 020 | |z 9780814434703 |q (ebook) | ||
| 035 | |a (OCoLC)964383881 | ||
| 039 | |a 411696 |c TLC | ||
| 040 | |a DLC |b eng |e rda |c DLC |d YDX |d BTCTA |d OCLCF |d WIM |d AJB |d NZAUC |d OCLCO |d GZT |d CHVBK |d OCLCO |d OCLCQ |d OCLCA |d BDX |d QQ3 |d R2A |d CAA | ||
| 042 | |a pcc | ||
| 043 | |a n-us--- | ||
| 049 | |a CAAA | ||
| 050 | 0 | 0 | |a HF5415.127 |b .G763 2017 |
| 082 | 0 | 0 | |a 658.8/3 |2 23 |
| 100 | 1 | |a Gronbach, Kenneth W., |0 https://id.loc.gov/authorities/names/n2008022237 |e author. | |
| 245 | 1 | 0 | |a Upside : |b profiting from the profound demographic shifts ahead / |c Kenneth W. Gronbach, with M.J. Moye. |
| 264 | 1 | |a New York, NY : |b AMACOM, American Management Association, |c [2017] | |
| 300 | |a xi, 276 pages : |b illustrations, charts ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 265-268) and index. | ||
| 505 | 0 | |a pt. I. The demand side of the equation. Generations and regions -- Counting people -- what a concept! -- The people are demanding -- The ever-so-important delineation of the generations -- Who are these people? -- On the way out with the G.I. generation -- The still quiet silent generation -- Those transformative baby boomers -- The unfairly maligned Generation X -- Coming of age with Generation Y -- The as-yet-to-be-defined Generation Z -- Now that you know who these people are, and how many, where are they? -- The Northeast beholden to international immigration -- The South has indeed risen again -- Doldrums in the Midwest -- Is the West the best? -- pt. II. The supply side of the equation. The impact of demographics -- Put all these people together and stir the pot -- Death comes knocking for us all -- Kicking back during the golden years -- Boomers driving the future of healthcare -- Where house now? -- Planes, trains, and automobiles ... not to mention boats -- Technology -- a language best spoken by the young? -- Retail and marketing--When and how to sell what to whom -- Manufacturing -- coming home to roost? -- Out with the old, In with the new -- labor force dynamics -- pt. III. The rest of the world (row). It's a mighty big World out there -- Economic dynamo -- North America -- The old country -- Europe -- More than half the world -- Asia -- Cradle of civilization -- Africa -- Latin America flavors and down under. | |
| 520 | |a "Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesises reams of data to show how generations impact markets and economies, and how to target promising trends."--Provided by publisher. | ||
| 650 | 0 | |a Target marketing |z United States. |0 https://id.loc.gov/authorities/subjects/sh2010115436 | |
| 650 | 0 | |a Consumers |z United States. |0 https://id.loc.gov/authorities/subjects/sh85031494 | |
| 650 | 0 | |a Marketing research |z United States. |0 https://id.loc.gov/authorities/subjects/sh2010100714 | |
| 650 | 0 | |a Demography |0 https://id.loc.gov/authorities/subjects/sh85036659 |z United States. |0 https://id.loc.gov/authorities/names/n78095330-781 | |
| 651 | 0 | |a United States |x Population. |0 https://id.loc.gov/authorities/subjects/sh85140483 | |
| 700 | 1 | |a Moye, M. J., |0 https://id.loc.gov/authorities/names/n2017000632 |e author. | |
| 907 | |a .b6413393x | ||
| 948 | |a MARCIVE Comprehensive, in 2023.02 | ||
| 948 | |a MARCIVE Over, 05/2021 | ||
| 989 | |1 .i137564454 |b 190801979393 |d aigci |g - |m |h 0 |x 0 |t 0 |i 0 |j 333 |k 210501 |o - |a HF5415.127 |r .G763 2017 | ||
| 994 | |a C0 |b CAA | ||
| 995 | |a Loaded with m2btab.ltiac in 2023.02 | ||
| 995 | |a Loaded with m2btab.ltiac in 2021.05 | ||
| 995 | |a Loaded with m2btab.migrate in 2021.04 | ||
| 998 | |e - |f eng |a ai | ||