Overcrowded: designing meaningful products in a world awash with ideas
Author:
Publisher:
The MIT Press
Publication Date:
[2016]
Language:
English
Description
"A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders--users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach - one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming--which produces too many ideas, unfiltered--but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful--something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows"--Provided by publisher.
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Contributors:
ISBN:
9780262035361
9781469036243
9780262335836
9781469036243
9780262335836
Staff View
Grouping Information
Grouped Work ID | a79927da-2572-9eca-0eaf-60dd1df1c364 |
---|---|
Grouping Title | overcrowded designing meaningful products in a world awash with ideas |
Grouping Author | roberto verganti |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2025-01-20 05:55:41AM |
Last Indexed | 2025-01-20 05:56:43AM |
Solr Fields
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auth_author2
Hagen, Don
author
Verganti, Roberto
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Hagen, Don
author_display
Verganti, Roberto
available_at_aimslibrary
Aims Community College - Greeley
detailed_location_aimslibrary
Aims Greeley Circulation
display_description
"A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders--users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach - one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming--which produces too many ideas, unfiltered--but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful--something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows"--Provided by publisher.
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literary_form_full
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Aims Community College
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primary_isbn
9780262035361
publishDate
2016
2017
2017
publisher
Ascent Audio
The MIT Press
The MIT Press
recordtype
grouped_work
series
Design thinking design theory
series_with_volume
Design thinking design theory|
subject_facet
Art
Business
Electronic books
New products
Nonfiction
Product design
Business
Electronic books
New products
Nonfiction
Product design
title_display
Overcrowded : designing meaningful products in a world awash with ideas
title_full
Overcrowded : designing meaningful products in a world awash with ideas / Roberto Verganti
Overcrowded [electronic resource] : Designing meaningful products in a world awash with ideas. Roberto Verganti
Overcrowded [electronic resource] : Designing meaningful products in a world awash with ideas. Roberto Verganti
title_short
Overcrowded
title_sub
designing meaningful products in a world awash with ideas
topic_facet
Art
Business
New products
Nonfiction
Product design
Business
New products
Nonfiction
Product design
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