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Overcrowded: designing meaningful products in a world awash with ideas

Book Cover
Average Rating
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
"A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders--users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach - one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming--which produces too many ideas, unfiltered--but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful--something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows"--Provided by publisher.
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ISBN:
9780262035361
9781469036243
9780262335836
9781501972584
Staff View

Grouping Information

Grouped Work IDa79927da-2572-9eca-0eaf-60dd1df1c364
Grouping Titleovercrowded designing meaningful products in a world awash with ideas
Grouping Authorroberto verganti
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2022-09-14 20:02:01PM
Last Indexed2022-10-01 23:51:10PM

Solr Fields

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0
accelerated_reader_reading_level
0
auth_author2
Hagen, Don
author
Verganti, Roberto
author2-role
Hagen, Don
Hagen, Don,narrator
hoopla digital
author_display
Verganti, Roberto
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Aims Community College - Greeley
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Aims Greeley Circulation
display_description
"A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders--users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach - one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming--which produces too many ideas, unfiltered--but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation. The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful--something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly. Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users. Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows"--Provided by publisher.
format_aimslibrary
Book
eAudiobook
format_category_aimslibrary
Audio Books
Books
eBook
id
a79927da-2572-9eca-0eaf-60dd1df1c364
isbn
9780262035361
9780262335836
9781469036243
9781501972584
itype_aimslibrary
General Circulating
last_indexed
2022-10-02T05:51:10.838Z
lexile_score
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Non Fiction
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Non Fiction
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TS170 .V47 2016
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Aims Community College
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Aims Community College - Greeley
primary_isbn
9780262035361
publishDate
2016
2017
2018
publisher
Ascent Audio
Gildan Media
Recorded Books, Inc
The MIT Press
recordtype
grouped_work
series
Design thinking design theory
series_with_volume
Design thinking design theory|
subject_facet
Art
Business
Electronic books
New products
Nonfiction
Product design
title_display
Overcrowded : designing meaningful products in a world awash with ideas
title_full
Overcrowded : designing meaningful products in a world awash with ideas / Roberto Verganti
Overcrowded : designing meaningful products in a world awash with ideas [electronic resource] / Roberto Verganti
Overcrowded [electronic resource] : Designing meaningful products in a world awash with ideas. Roberto Verganti
title_short
Overcrowded
title_sub
designing meaningful products in a world awash with ideas
topic_facet
Art
Business
New products
Nonfiction
Product design

Solr Details Tables

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overdrivecmc:ODN0003962738ODN0003962738Overdrive (CMC)Online Overdrive (CMC)eAudiobookAudio Books1falsetrueOverdrive (CMC)http://link.overdrive.com/?websiteID=162&titleID=3962738Available OnlineOverdrive (CMC)
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hoopla:MWT12162249Online Hoopla CollectionOnline HooplaeAudiobookAudio Books1falsetrueHooplahttps://www.hoopladigital.com/title/12162249?utm_source=MARCAvailable Online
overdrivecmc:ODN0003165091ODN0003165091Overdrive (CMC)Online Overdrive (CMC)eBookeBook1falsetrueOverdrive (CMC)http://link.overdrive.com/?websiteID=162&titleID=3165091Available OnlineOverdrive (CMC)
overdrivecmc:ODN0005553245ODN0005553245Overdrive (CMC)Online Overdrive (CMC)eAudiobookAudio Books1falsetrueOverdrive (CMC)http://link.overdrive.com/?websiteID=162&titleID=5553245Available OnlineOverdrive (CMC)

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
overdrivecmc:ODN0003962738eAudiobookAudio BooksUnabridgedEnglishGildan Media20181 online resource (8 audio files) : digital
ils:.b64133576BookBooksEnglishThe MIT Press[2016]xiv, 246 pages : illustrations ; 24 cm.
hoopla:MWT12162249eAudiobookAudio BooksUnabridgedEnglishAscent Audio20171 online resource (1 audio file (7hr., 30 min.)) : digital.
overdrivecmc:ODN0003165091eBookeBookEnglish20171 online resource
overdrivecmc:ODN0005553245eAudiobookAudio BooksUnabridgedEnglishRecorded Books, Inc20171 online resource (8 audio files) : digital

scoping_details_aimslibrary

Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b64133576.i137563255On ShelfOn Shelffalsetruetruefalsefalsetrue188, 189, 190, 191
hoopla:MWT12162249Available OnlineAvailable Onlinefalsetruefalsefalsefalsefalse