Noisy, confrontational, and controversial, industrial music first emerged in the mid-1970s around bands and performance groups that combined avant-garde electronic music with the provocative attitude and abrasive style of punk rock. In Assimilate, S. Alexander Reed provides the first ever critical history of this fascinating and enigmatic genre, charting its trajectory from Throbbing Gristle's founding of the record label Industrial Music in 1976, to its peak in popularity with the success of Nine Inch Nails in the mid-1990s, through its decline to the present day. Exploring twenty exemplary w.